Dominik Lammer / Executive Creative Director 03/2022
HelloWorkAwardsAbout
Austrian Lufthansa SWISS
Brand Management
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How do we create a common basis with maximum synergy effects for the airlines Austrian, Lufthansa and SWISS, but allow each airline its individual character?

On a jointly defined basis, we developed a cloud-based Digital Brand Guide for each airline. The modules, which are coordinated in the design system, can be optimally combined for each application and offer a consistent user experience across all touchpoints.

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A consistent brand experience

The modular design system can be used variably and enables a consistent user experience – from the smartwatch app to in-flight entertainment.

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Client
Austrian Lufthansa SWISS

Agency
SYZYGY

Function
Creative Direction

Year
2019 -
Overview
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® Dominik Lammer 1997-2022. All rights reserved.