Dominik Lammer / Executive Creative Director 03/2022
HelloWorkAwardsAbout
uniquedigital
Corporate Design

An agency that has ‘unique’ as part of its name needs a unique logo.
It was this thought that became our natural starting point for the project.

Our solution is certainly unique, being most probably the first ever logo which is constantly changing and aging. We have developed a form that continually evolves and which continually refreshes its uniqueness. The relation between the individual ellipses is in constant, yet barely perceptible, motion. Slowly but surely, the logo rotates, until in the space of one year it has rotated completely on its axis. Other parameters, too, change in relation to the individual elements " ensuring a constistently unique logo. We have even developed a tool that calculates how the logo looks on a certain day in the future or how it did look on a certain day in the past. And you will also see its application on all of the office stationary. For example, the logo on each employee’s business card corresponds with the logo on the day they started at uniquedigital, everyone being truly unique. A logo for unique employees and a unique agency.

 
logo

logo

tool
visitenkarte
visitenkarte
logo
messestand
Client
uniquedigital

Agency
SYZYGY

Together with, among other
Knut Ettling

Tasks
Creative Direction, Screendesign

Year
2008
Overview
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® Dominik Lammer 1997-2022. All rights reserved.